Pamela Baker-Masson, Associate Director for Communications for the Smithsonian's National Zoo and Conservation Biology Institute since April 2007, oversees the Zoo's entire communications program including press outreach, the website, and social media. She is a member of the senior leadership team and works as a liaison for communications to central Smithsonian departments.
Baker-Masson directs integrated and multi-platform communications efforts to support the Zoo's conservation mission to save species. She creates and implements strategic media initiatives, develops social media platforms, innovates special revenue-generating projects with Smithsonian commercial enterprises, oversees several electronic publications, manages community relations and diplomatic relations, oversees the website which is currently undergoing a major renovation, and serves as spokesperson. In 2012, her vision and production led to the creation of the most-watched Washington museum YouTube video. In 2014 she was inducted into the PR News Platinum Hall of Fame, received a 2014 Bronze CLIO for the pioneering Endangered Song project and the 2014 Smithsonian Secretary's Excellence Award, Spirit of Innovation. Additional awards include 2013 PR News' Social Media Icon and 2011 PR News Platinum Award for the amphibian rescue PR Campaign.
Baker-Masson's cumulative experience in communications, media relations, development, and marketing, along with her background with international programs has led her to work in numerous arenas across the globe. She has served as Director of Communications for the Consortium for Oceanographic Research and Education/Joint Oceanographic Institutions, consultant for United Nations Educational Scientific and Cultural Organization (UNESCO) in Paris, France, and Manager of Public Affairs for the Smithsonian's National Museum of Natural History. Prior to her arrival to the Zoo, Pamela was Director for Community Outreach and Public Affairs at the Africa Center for Strategic Studies where she initiated numerous in-country academic and networking programs.
She earned her professional accreditation from the Public Relations Society of America and earned a B.A. from the University of California, Los Angeles. Her international education includes studies at the University of London in England and the Sorbonne in Paris. She has lived or traveled extensively throughout Asia, North America, Africa and Europe.