Smithsonian National Zoological Park l Friends of the National Zoo



Pamela Baker-Masson, Associate Director of Communications


Pamela Baker-Masson became Associate Director of Communications at the National Zoo in April 2007. She is responsible for the coordination of an overall communications strategy for the Zoo.

Pamela came to the Zoo from the Africa Center for Strategic Studies, where she served as Director for Community Outreach and Public Affairs. In this capacity, she oversaw all external outreach efforts, including media relations, website, newsletter, marketing, and branding initiatives for the organization and serving as spokesperson. During her tenure at the Africa Center, she initiated in-country programs to foster long-term relationships with the extended Africa Center community and domestic programs to engage and facilitate dialogue with the diplomatic corps and other strategic stakeholders.

Pamela has more than 22 years of experience in communications, media relations, development, and marketing. Prior to her tenure at the Africa Center, she served as Director of Communications for the Consortium for Oceanographic Research and Education/Joint Oceanographic Institutions, consultant for United Nations Educational Scientific and Cultural Organization (UNESCO) in Paris, France, and Manager of Public Affairs for the Smithsonian's National Museum of Natural History.

She earned her professional accreditation from the Public Relations Society of America and earned a B.A. from the University of California, Los Angeles. Her international education includes studies at University of London in England and the Sorbonne in Paris. She has lived or traveled throughout Asia, North America, Africa, and Europe.