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The Smithsonian’s National Zoo’s Communications Team won the prestigious PR News Platinum Award! The award, in the Public Affairs category, recognizes their work on the amphibian crisis public relations campaign.This is a significant honor and acknowledgement from the public relations industry.
PR News' Platinum PR Awards salute the year’s most outstanding communications initiatives and programs in the highly competitive and dynamic field of public relations. The coveted awards set the industry benchmark for excellence across all areas of public relations. The winners of the Platinum PR Awards are from corporations, agencies and nonprofits large and small who took chances, made tremendous strides and understand the power of public relations.
The PR campaign for the Panama Amphibian Rescue and Conservation Project, led by Lindsay Renick Mayer, has increased awareness of what is arguably one of the most serious conservation crises of our time, while engaging new and strategic audiences and providing individuals with options to take action. Specifics and ongoing objectives of the campaign have been to:
This award highlights the Smithsonian’s National Zoo’s expertise in educating and mobilizing the public about an international conservation crisis.
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