The Smithsonian Migratory Bird Center is dedicated to understanding, conserving and championing the grand phenomenon of bird migration. Founded in 1991, we are located at the Smithsonian's National Zoological Park in Washington, D.C. → Join our Center
The Birds Matter Campaign (BMC) is an effort to reach millions of people with the simple message that birds matter to us as humans. We should look at them with respect, protect them as beings, both because that in itself is defensible but also because their protection and well being is inextricably tied to our own survival.
To reach millions of people, the BMC uses celebrity spokespeople through public service announcements to get out the message out that birds matter to us all. We want to reach the unconverted, to flip a switch and reach people that don't normally think about their connection to the environment and birds. If we protect birds we protect, snails, fish, frogs, snakes, foxes and US.