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Joe Walston explains the difficulties of putting a price tag on conservation efforts and converting the view of the tiger from a commodity to a majestic animal worth saving.

How much will it cost to save the tiger?
What do we need to know to save tigers?
Joe Walston is a Senior Conservationist for the Wildlife Conservation Society (WCS). Joe has lived and worked in wildlife conservation Asia for 15 years, ran WCS‘s Cambodia program, and has been involved in tiger conservation in six countries in the region. Joe has recently authored a report on tiger conservation for the World Bank/GEF Tiger Futures project.