Smithsonian National Zoological Park l Friends of the National Zoo



Corporate Partnerships

The Washington region’s premier family destination and a global leader in conservation biology, the Smithsonian National Zoological Park is a force in wildlife conservation and environmental education.

We welcome almost 2.5 million visitors a year to our park, located in the heart of Washington, D.C. These visitors wonder our beatuiful grounds where they learn about endangered species and interact with our knowledgeable keepers and staff.

Online, we host 12 million visitors annually who can delve deeper into conservation science or watch many of our charismatic animal ambassadors online, 24 hours a day.

Around the world, our scientists work with partners in more than 30 countries to implement innovative conservation programs, reintroduce animals into the wild, and help people understand how we as humans depend on a biodiverse planet.

While a portion of our funding comes from the federal government, we rely on private donations to fund 60 percent of our budget each year. We are grateful to all of our corporate partners, whose support fills a critical need as we expand our reach and increase our impact. With their help we are able to maintain and improve our world-class standards in animal care, visitor experience, scientific research, and sustainability. Partnerships may take the form of both monetary and in-kind donations, along with a mix of advertising and promotional exposure.

For more information on how your company can partner with us in wildlife conservation and environmental education, please contact Virginia Kromm at
202.633.3032 or email .

Current partners include:

Coca-Cola FoundationThe Coca-Cola Foundation

The Coca-Cola Foundation sponsors the National Zoo’s spectacular underwater viewing area at our new seals and sea lions exhibit, which opened September 1, 2012, on American Trail—a series of exhibits featuring North American wildlife. The Foundation’s support for American Trail’s water-loving seals and sea lions aligns well with Coca-Cola’s commitment, both in its global operations as well as its corporate philanthropy, to promote sustainable stewardship of water resources. All water features on the Trail—the expansive pools in which our seals and sea lions swim, the ponds in which our otters and beavers frolic and our gray wolves refresh themselves—use re-circulating water to minimize consumption. There are rain garden drainage zones near the exhibit’s retaining walls to mitigate storm water runoff, as well as fully computerized and automated water quality and consumption monitoring, to provide valuable feedback on water quality and usage in real time. Through this partnership, the Zoo and Coca-Cola are working together to achieve our shared goal of raising public awareness of the importance of water conservation.

Ford Motor Company FundFord Motor Company Fund

The Ford Motor Company Fund supports the National Zoo’s giant panda program by funding our research partnership with Chinese conservationists as well as a much-needed upgrade to the 48 webcams in the David M. Rubenstein Family Giant Panda Habitat. In China, National Zoo scientists and veterinarians work with Chinese counterparts to better understand giant panda health and reproduction. With the Fund’s support, the National Zoo is also assisting Chinese colleagues in creating a Wildlife Disease Control Center, a key component of efforts to reintroduce giant pandas back into the wild. In addition, the Ford Motor Company Fund‘s gift is improving webcam access to the two giant panda residents of the National Zoo. This upgraded technology will enhance our scientific research efforts while providing our millions of web visitors from around the world with the opportunity to watch our giant pandas live on their computers from their homes or schools.


Pepco has actively partnered with the Zoo since 2007 to improve visitor experience and help us achieve our goal of being a more sustainable park. As the Zoo’s lead sponsor for ZooLights, our winter lights festival, Pepco has helped ZooLights grow from 30,000 people in its first year to more than 178,000 in 2012. The event features all LED-lights, one of the only holiday events in the country with all environmentally-friendly lighting. Pepco’s involvement in ZooLights has helped to transform the Zoo into one of the premier winter destinations in the Washington area. In addition, Pepco Energy Services has donated solar panels for the Zoo’s new Speedwell Foundation Conservation Carousel, which opens in November 2012. Our solar-powered Carousel is one of only a few in the world to use this innovative, green technology.

AADAmerican Academy of Dermatology

The American Academy of Dermatology (AAD) funded the American Trail Amphitheatre Shade Structure, unveiled in spring 2015. The shade structure, opposite the seal and sea lion exhibit, will provide valuable sun protection for Zoo visitors. To reduce the incidence of skin cancer, the AAD and its members have funded hundreds of shade structures nationwide at schools, community playgrounds and other facilities.


DDB New York, an Omnicom Group, provided pro-bono design, video production, and creative services for the innovative Endangered Song Project, an analog-meets-digital awareness campaign that called upon 400 participants to use their social media strength to spread a conservation message about the remaining 400 Sumatran wild tigers.

454 Life SciencesRoche454 Life Sciences, a Roche Company

454 Life Sciences sponsors genetic research at the Smithsonian Conservation Biology Institute, Center for Conservation Genomics, through its generous, two-year contribution of the use of a genome sequencer, the 454 GS Junior, as well as technical support and other services for up to 20 sequencing runs using the Junior.

Coca-Cola CompanyThe Coca-Cola Company

Coca-Cola provides both product and funding for events at the National Zoo. Coca-Cola is an ongoing sponsor of National ZooFari and Boo at the Zoo, which raise funds for endangered species acquisition, research and breeding programs, and public education. In addition, Coca-Cola donates a portion of all proceeds from Coca-Cola products sold here, such as soft drinks, water, and juice.

Ledo PizzaLedo Pizza

Ledo Pizza sponsors the Pizza Playground at the Kids’ Farm, which provides hands-on play for kids to learn where food comes from. After many years of use, the Pizza Playground needed significant renovation. Ledo Pizza’s support will allow us to replace the pizza, so that we can continue to entertain and educate hundreds of thousands of children each year.

We are also grateful for the ongoing support of such companies as:

Geico, Starbucks, Whole Foods Market, Booz Allen Hamilton, Capital One Bank, and Comcast.

For more information on how your company can partner with us in wildlife conservation and environmental education, please contact Virginia Kromm at
202.633.3032 or email .