Update on Bird Friendly Coffee Market

December 18, 2012 by Robert Rice


Growth in the Bird Friendly coffee (BFC) market continues, as the sales in 2011 (last year for which data are available) reached an estimated $5.3 million for roasters. That’s up more than 30 percent from the year before, and a whopping 250-plus percent jump since 2005.

A sustained average growth of 25 percent since 2008 reflects the increased interest in BFC that involves roasters in the US, Canada, Japan and The Netherlands, as well as some 16 importers. Currently, Guatemala ranks first in terms of BFC production, with 28% of the total certified. Peru, Mexico, Nicaragua and Colombia contribute 25%, 20%, 15% and 8%, respectively, and together with Guatemala account for 96 percent of all BFC. Ethiopia, El Salvador and Ecuador account for the rest.

BFC comes from both estate farms and cooperatives. Most of the cooperatives also maintain Fair Trade certification, which gives those coffees a “triple certification”: organic; Fair Trade; and Bird Friendly.