Over the past several months, the Massachusetts-based Birds and Beans, LLC has worked with the birding community to promote the Bird Friendly seal. Its efforts have paid off. BF coffee is now recognized and recommended as the coffee that birders, and all who understand the importance of science, should buy.
The American Ornithologists' Union and a number of "conservation partners" developed by Birds and Beans, LLC have joined to support the efforts of the Smithsonian Migratory Bird Center in trying to link conservation to the market place.
From the Birds and Beans, LLC website:
THE AMERICAN ORNITHOLOGISTS' UNION RECOMMENDS BIRD FRIENDLY® CERTIFIED COFFEE
Founded in 1883, the American Ornithologists' Union (AOU) is the oldest and largest organization in the New World devoted to the scientific study of birds. Although the AOU primarily is a professional organization, its membership of over 3,000 includes many amateurs dedicated to the advancement of ornithological science.
John Faaborg, President, announced recently, "The AOU is pleased to recommend the Smithsonian Migratory Bird Center's Birds Friendly® certification. We appreciate that the certification is science based and independent, and enhances conservation by encouraging coffee growers to provide habitat critical to birds."
The support of the American Ornithologists' Union for Bird Friendly® coffee is an important milestone for this critical certification.