Hal Brierley serves as executive chairman and chief loyalty architect of Brierley+Partners, Inc., one of the world's leading specialists in the design and implementation of customer loyalty programs, having founded the company in 1985. B+P's clients include Allstate, American Eagle Outfitters, Express, Fandango, GameStop, Hard Rock Café, Hertz, Hilton, Levi's and 7 Eleven.
Brierley has provided loyalty program design counsel to some 200 major global brands over the past 25 years, including the design for American Express, Continental Airlines' OnePass, Hertz #1Gold and Hilton Honors, as well as a decade of support for United's Mileage Plus.
Brierley founded and served as CEO of e-Rewards, Inc., the world's largest online market research panel, with some six million panelists in 36 countries, with annual sales of over $300 million.
He began his entrepreneurial career in 1969 as co-founder of Epsilon Data Management, one of the pioneers in database marketing, serving as its president and CEO for eleven years. Epsilon's early clients included some 400 not-for-profit organizations, including the San Diego Zoo and the National Zoo.
In 1980, Brierley served as the only consultant for the launch of American Airlines' AAdvantage program, the nation's first frequent traveler program. In 1982, Brierley was elected vice president of sales and advertising for Pan American World Airways, where he launched Worldpass, the first global frequent traveler program. In 1983, he was named senior vice president of marketing for Continental Airlines.
He graduated with highest honors in chemical engineering from the University of Maryland in 1965 and as a Baker Scholar with high honors from Harvard Business School in 1968.
Brierley is involved in a variety of activities, including: the Dallas Center for the Performing Arts Foundation as a member of the board of directors and its executive and finance committees since 2000; Dallas Symphony Association; member of the board of Marketing Edge; member of the International Board of Advisors of the National Geographic Society; member of board of directors of Baylor Health Care System Foundation, Dallas Opera, United Way of Metropolitan Dallas Foundation, University of Maryland College Park Foundation; member of Harvard Business School's board of dean’s advisors; member of the Mayor's Business/Arts Initiative Action Team; and a member of World Presidents Organization.