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Bird Friendly® Resources for Zoos and Aquariums

A composite image of a songbird with a background of leafy green trees and the text "Zoos & Aquariums"

The Smithsonian Migratory Bird Center created a series of toolkits for Association of Zoos and Aquariums facilities interested in selling and supporting Bird Friendly® certified coffee. Each toolkit is uniquely tailored to meet the needs of zoos and aquariums at different points in their journey to support Bird Friendly.

While the development of these toolkits was informed by data collected from the zoo and aquarium community, the resources included can be used by museums, universities, environmental clubs, and nature-based organizations looking to sell or support Bird Friendly coffee.

Click the links below to explore each toolkit.

The first page of the essential bird friendly toolkit PDF, featuring a yellow songbird perched on a branch and the Bird Friendly and Smithsonian Conservation Biology Institute logos


The Essential Bird Friendly® Toolkit: Resource Guide for the Association of Zoos and Aquariums

This toolkit includes the most requested resources from zoo and aquarium professionals interested in supporting Bird Friendly.

The first page of the "Instigating Institutional Change: Making the Switch to Bird Friendly" toolkit featuring a wood thrush bird perched on a branch, and the Bird Friendly and Smithsonian Conservation Biology Institute logos


Instigating Institutional Change: Making the Switch to Bird Friendly®
Designed for Bird Friendly champions within AZA who are looking to initiate a conversation about Bird Friendly with their leadership.

The first page of the leader's guide bird friendly toolkit PDF ("Leader's Guide to Bird Friendly Coffee") featuring a songbird perched on a branch and the Bird Friendly and Smithsonian Conservation Biology Institute logos


A Leader's Guide to Bird Friendly® Coffee

For AZA directors and leaders considering supporting Bird Friendly coffee at their facility.

The first page of the "Education and Outreach: Supporting the Bird Friendly Message" toolkit featuring a wood thrush bird perched on a branch, and the Bird Friendly and Smithsonian Conservation Biology Institute logos


Education & Outreach Toolkit: Supporting the Drink Bird Friendly® Message

A comprehensive suite of messaging and engagement resources designed for education, communication and volunteer teams.

The first page of the retail operations bird friendly toolkit PDF ("Retail Operations: Selling & Serving Bird Friendly Coffee") featuring a gray catbird perched on a branch and the Bird Friendly and Smithsonian Conservation Biology Institute logos


Retail Operations Toolkit: Selling & Serving Bird Friendly® Coffee

For retail and concessions managers who want to begin selling and promoting Bird Friendly coffee.

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