Terry Prather of Orlando, Fla. has more than four decades of executive experience with extensive involvement in the hospitality & tourism industry, community organizations, and community development. 

In 2010, Terry was named president of SeaWorld Orlando where he led the long-range planning, daily operations and conservation initiatives of the world’s largest marine life park, and its two sister properties, Discovery Cove and Aquatica. His SeaWorld career started in maintenance and water quality for SeaWorld San Antonio, where he worked from the park's inauguration in 1988 to 1997. Prather left SeaWorld San Antonio in 1997 to serve as managing director of San Antonio's Witte Museum. He held that position until being named vice president and general manager of the park that would become Six Flags New Orleans in 2000. He was promoted to president of Six Flags America in Bowie, Md., in 2006. Prather returned to SeaWorld Parks & Entertainment in May 2008 and led Water Country USA in Williamsburg, Va. before moving to Orlando.

In 2013, Terry became a founding board member of Lift Orlando, a place-based community development organization that strengthens neighborhoods so people can thrive. Terry retired from SeaWorld Parks & Entertainment in 2015 and in January 2016 Terry assumed the role of chief operating officer at Lift Orlando. After passionately serving Lift Orlando for eight years, he stepped down from that role in 2023.

Terry currently serves as the board chair for Visit Orlando, the official tourism association of the most visited destination in the U.S. He also is board chair of Dr. Phillips Charities, well-known in central Florida for their support of worthy capital projects and innovative non-profit programs that address critical needs.

He has served on other community boards including Metro Orlando Economic Development Commission, Bethune-Cookman University, Visit Florida, Lift Orlando, Maryland Tourism Development Board, New Orleans Tourism and Marketing Corporation, New Orleans Metropolitan Convention and Visitors Bureau, and United Way of Greater New Orleans.

In 2019, Terry co-chaired the “Housing For All Task Force” for Orange County, Fla. This task force of 38 citizens developed an action plan that received unanimous approval from the Orange County Board of Commissioners. He is passionate about serving the community and family. In 2016 Terry was honored as a “Father Of The Year” by the American Diabetes Association, and in 2024 Terry was honored as the recipient of the “Golden Eagle Award” from the Boy Scouts of Central Florida. Terry and his wife Shayla have five adult children and ten grandchildren.