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About Bird Friendly Coffee

bird friendly coffee logo

Using Smithsonian conservation science, the Bird Friendly gold standard does more than other eco-friendly seals to protect habitat, which is often destroyed to make way for coffee growing. Identifying Bird Friendly coffees is easy, simply look for the Bird Friendly seal — the gold standard in eco-friendly, organic farming — from certified Bird Friendly roasters.

Bird Friendly Coffee By the Numbers in 2018

  • More than 31,000 acres (12,800 hectares) of protected land
  • Bird Friendly coffee farms in 12 countries
  • More than 4,600 participating coffee producers
  • More than 19 million pounds of coffee

Three-quarters of the world's coffee farms destroy forest habitat to grow coffee in the sun and often use harmful pesticides and fertilizers that poison the environment. When forests disappear, migratory songbirds disappear, too. In order to combat population and habitat loss, Smithsonian scientists created the Bird Friendly certification.

Instead of clearing rainforest, Bird Friendly coffees grow underneath shade trees that sequester carbon, fight climate change and provide habitat for birds, including migratory species whose impressive journeys can take them from the backyards of the U.S. and Canada all the way to coffee farms in Latin America.

While much of the world’s coffee drives habitat loss, Bird Friendly habitat flies above the rest by ensuring a combination of foliage cover, tree height and biodiversity proven to provide quality habitat for birds and other wildlife. Certification standards cover everything from canopy height to insect biodiversity to protect the wildlife that lives where coffee is grown. Bird Friendly coffees are also certified organic, meaning they are grown without pesticides, which is better for people and for the planet.

Bird Friendly producers can also earn more for their crops. The certification gives growers access to gourmet market price premiums, and the timber and fruit trees on shade coffee farms provide farmers with additional income. Every cup of Bird Friendly coffee purchased rewards these farmers for being good stewards of the environment and encourages them to continue conserving Bird Friendly habitat.

Buying Bird Friendly also supports the Smithsonian Migratory Bird Center's conservation research aimed at understanding and protecting your feathered friends, including advancing Bird Friendly coffee research.

Learn more about Bird Friendly coffee in the Bird Friendly Coffee FAQ.

Coffee drinkers: Find out where you can buy Bird Friendly coffee.

Farmers, Roasters and Distributors: Learn about Bird Friendly coffee certification.