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Joining the Bird Friendly® program is easy—just follow these simple steps.
Tip: Connecting with the Bird Friendly program manager on your marketing plan is an excellent way to take advantage of opportunities to collaborate on conservation and coffee marketing.
In exchange for collaboration with the Smithsonian Institution and the use of the Bird Friendly® registered trademark and logo, you will be required to provide the Bird Friendly team with a semi-annual report on the amount of Bird Friendly coffee you sell and its origins.
Roasters are also required to remit a semi-annual check to the Bird Friendly program, which pays a per-pound royalty fee on Bird Friendly coffees used by your company and helps fuel cutting-edge ornithological research.