Justine Bowe is responsible for managing and growing the Smithsonian Migratory Bird Center’s Bird Friendly Coffee program. She aims to rally awareness for the Bird Friendly® certification and the conservation work it supports, hone the program’s strategy and expand Bird Friendly® protected habitat worldwide.
Bowe coordinates a variety of program-related work, including public engagement events,marketing the Bird Friendly® gold standard and managing agreements with roasters. She is also responsible for creating and implementing initiatives, such as Bird Friendly Cities and Taking Flight, programs she hopes to expand to more farmers, roasters and retailers as demand for Bird Friendly® coffees increases.
Bowe worked with the Bird Friendly® Coffee program on a contract basis for two years before becoming the program manager. Prior to this, she worked as a freelance marketer for various startup companies, while touring the country as a musician.